Outpaced for women's health appsLive for apps

Be the account she saves the week before.

Outpaced finds the cycle trackers, TTC hopefuls and perimenopause googlers your app is for, then writes faceless, relatable carousels they save and send. Carousels only state your product truths.

Start your trial See the examples

everything i cried at this week, ranked >>

screenshots for the week before your period >>>

my boyfriend thought i was mad at him for a whole week

  • The 'is it PMS or me?' tracker
  • The cycle syncer
  • The TTC hopeful
  • The perimenopause googler

Who it’s for.

The people your women’s health posts are written for, one persona at a time.

  • The 'is it PMS or me?' tracker

    Mid-twenties, tracks her cycle to understand her moods, saves luteal memes and phase-by-phase lists.

  • The cycle syncer

    Plans food, pilates and weekends around her phases; saves every 'what i eat in my luteal phase' list.

  • The TTC hopeful

    Months into trying, knows her fertile window to the day, tired of advice nobody can back up.

  • The perimenopause googler

    Forties, awake at 3am with symptoms nobody warned her about, learning about HRT from Meno TikTok.

  • The partner who's learning

    Wants to know what week it is without asking, and is not above a chart on the fridge.

How it works here.

Strategy, content, distribution and routines, set up for women’s health.

  1. 01

    Strategy

    Finds the week she's in

    Audience research reads cycle and TTC subreddits, app reviews and viral comments, and proposes personas like the luteal overthinker or the perimenopause googler, each with dated evidence and a quote it read.

  2. 02

    Content

    Relatable first, careful always

    Faceless carousels, one persona and one stage each. Carousels only state your product truths and never-words are enforced, so 'boosts fertility' stays out. You approve every post before it goes up.

  3. 03

    Distribution

    Themed accounts, one per persona

    The agent suggests accounts to launch, each a persona and an angle, like a luteal-humour account and a TTC one. Warmed accounts mean first posts reach real people, not an empty feed.

  4. 04

    Routines

    A routine that keeps the rhythm

    Schedule runs per account from a prompt you write, like 'three luteal-week carousels every monday', plus Run now. Drafts queue for your swipe; nothing posts until a person approves it.

What are women in their 40s searching about perimenopause at night?

Reddit research

Audience language · Reddit

r/Perimenopause · r/Menopause

Women in their 40s want their symptoms named, and to hear they're not imagining it.

  1. 2.2Kr/Perimenopauseawake at 3am every night, is this perimenopause?
  2. 1.2Kr/Menopausesymptoms nobody warned me about, let's make a list
  • "i was told i'm too young for this"u/example_1 on r/Perimenopause · 487 points · 11 Oct
  • "i thought i was losing my mind"u/example_2 on r/Menopause · 302 points · 26 Oct
ThemeThreadsQuotes
Is this perimenopause2419
Sleep and night waking1612
Being dismissed119

IllustrativeExample data for an example niche. Not real accounts.

Content for every stage.

Every carousel has one job. Each format names the hook template it follows from our viral-hooks playbook.

Make her laugh, or feel understood, long before an app comes up.

  • Countdown to #1L1 · Top of funnel

    places my period has started that it was never meant to

    First-period confessions are a proven slideshow pillar for small cycle apps. Parody, deadpan teasers, no claims.

    Playbook · Superlative mystery list

  • Unfinished sentenceL1 · Top of funnel

    if your mood changed overnight and you can't work out why,

    'Is this PMS or me?' is the niche's first motivation. The last slide is a kind line, not a diagnosis.

    Playbook · Fragment cover, message on the last slide

  • Tweet screenshotsL2 · Top of funnel

    why does no one say the real reason we track isn't the period, it's knowing which week to book the haircut

    Luteal relatability has the niche's biggest verified reach. Confessional, funny, nothing medical.

    Playbook · Long grievance text

Be the faceless friend with the practical, careful answer.

  • Paper notesL2 · Middle of funnel

    my big sister taught me the only period rule that matters…

    The authority is a sister, not an invented expert (template pitfall). The rule is a truth: always carry two, one is for someone else.

    Playbook · My … taught me

  • POV storytimeL2 · Middle of funnel

    pov: day 1 cramps and a 9am presentation, but the heating pad under your blazer got you through

    Heating pad and period comfort is a recurring setting. The 'but' is a comfort, not a cure.

    Playbook · POV with a contrast

Show the app as the calendar that made the week easier, never as a treatment.

  • Reasons whyL3 · Bottom of funnel

    period things i tried this year. worth it and not worth it

    Real comfort items with verdicts; the tracker sits mid-list as the standout. No scores, no named competitors (pitfall).

    Playbook · Worth it / not worth it

  • Photo dumpL4 · Bottom of funnel

    i didn't think a symptom log could make me feel this prepared walking into an appointment, but here we are

    For the perimenopause googler. Experiential, never therapeutic (pitfall): the app helps her explain, not heal.

    Playbook · Surprised product admission

What we’d post.

Example carousels, written as if leading apps in this niche made them.

Playbook

Hook template

Story

Stage

Niche photo

everything i cried at this week, ranked >>

Example ClueGet found

screenshots for the week before your period >>>

Example FloBuild trust

my boyfriend thought i was mad at him for a whole week

Example FloMake the sale

Clue and Flo are shown as examples only, to illustrate the content Outpaced would create for this industry. They aren't Outpaced customers and aren't affiliated with or endorsed by Outpaced.

FAQ

Carousels only state your product truths, and never-words are enforced. Put 'improves fertility' or 'treats PMS' on the avoid list and it stays out of every post. You approve each one before it goes anywhere.

Yes. The slideshows that work in this niche are faceless and themed: a mug, a bed, a blanket and one line. The agent suggests accounts to launch, each a persona and an angle.

Yes. The brand is drafted from your website and research proposes personas from real evidence, so a pregnancy app gets week-by-week posts and a menopause app gets the woman googling at 3am.

Photos come from your own library first, then stock. A stock test or scan shouldn't pass as your account's own, so keep those to your own photos, with consent, and decline any slide that implies a result.

Can’t find an answer to your question? Get in touch

3-day trial on any plan. A card is required; you’re not charged today. Cancel before it ends to avoid the plan charge.