Outpaced for e-commerce and DTC brandsComing soon

Get your product saved before payday.

Outpaced would find who your products are for, then write the comparisons, how-tos and restock posts they save before they buy.

Built for apps today; e-commerce is next. Join the waitlist and we'll email you once when it's live.

Join the waitlist See the examples

who are you actually getting dressed up for at 6am?

??? which one goes in the bag tonight

"why do we own eleven pans and cook in one?" (him, emptying the dishwasher again)

  • The 2am scroll shopper
  • The comment-section checker
  • The routine builder
  • The drop watcher

Who it’s for.

The people e-commerce posts would be written for, one persona at a time.

  • The 2am scroll shopper

    Finds things on the For You page, not in a search bar. Saves the post, buys after payday.

  • The comment-section checker

    Reads the comments and searches "is it worth it" before anything goes in the basket.

  • The routine builder

    Building a skincare or gym routine one product at a time. Saves how-to-use posts to copy later.

  • The drop watcher

    Waits for the new colour, the limited set or the restock, and wants to hear first.

  • The swap-it-all upgrader

    Tired of a cupboard or drawer full of almost-right things. Wants one good set instead.

How it works here.

The same four steps Outpaced runs for apps, as they'd work for e-commerce.

  1. 01

    Strategy

    Finds who buys, and why

    Outpaced would read Reddit threads, reviews, competitor pages and viral comments about your category, then propose personas like the drop watcher, each with dated evidence and a quote it actually read.

  2. 02

    Content

    Hauls, comparisons and drops

    Every carousel would serve one persona and one stage: get found, build trust, make the sale. Slides may only state your product truths, so no invented reviews, ratings or sales.

  3. 03

    Distribution

    Posted where shoppers scroll

    Carousels would publish straight to your TikTok and Instagram at each account's next free slot. Warmed accounts come with weeks of real activity in your category, run by a person who scrolls it.

  4. 04

    Routines

    Ready before the next drop

    A routine per account, say weekday mornings in your timezone, would research, write and remix viral posts, then queue them for you. Nothing posts until a person approves it.

What do shoppers check before buying something they saw on their feed?

Reddit research

Audience language · Reddit

r/BuyItForLife · r/Cookware

Shoppers trust long-term owners over ads, and want to know what lasts past year one.

  1. 2.7Kr/BuyItForLifewhat's something you bought once and never had to replace
  2. 612r/Cookwareis the expensive pan actually worth it or just pretty
  • "i'd rather buy once and cry once"u/example_1 on r/BuyItForLife · 641 points · 4 Oct
  • "pretty, but does it last a year?"u/example_2 on r/Cookware · 198 points · 15 Oct
ThemeThreadsQuotes
Does it last2317
Worth the price1612
Honest owner reviews108

IllustrativeExample data for an example niche. Not real accounts.

Content for every stage.

Every carousel has one job. Each format names the hook template it follows from our viral-hooks playbook.

Discovery: reach people who've never heard of you, on the page where they shop.

  • Unfinished sentenceL1 · Top of funnel

    the thing every guest picks up and asks about isn't the…

    Home and gift products sell a feeling. The half-sentence cover makes the swipe the payoff; the product sits in the last photo.

    Playbook · Unfinished sentence note reveal

  • Countdown to #1L1 · Top of funnel

    the worst gym bag packers ranked >>

    An affectionate ranking carries an activewear or supplement brand without a pitch. The best entry is held for the last slide.

    Playbook · Worst … ranked countdown

  • POV storytimeL2 · Top of funnel

    pov: you swore off impulse buys, but your 2am for you page had other plans

    #tiktokmademebuyit is the discovery habit DTC grows on. The 'but' turns a confession into a story; the product stays off the cover.

    Playbook · POV with a contrast

Consideration: reviews, comparisons and how-to-use posts that answer "is it worth it".

  • Photo dumpL3 · Middle of funnel

    everything i bought this year that was worth it and not worth it

    Shoppers check comments and reviews before buying. A verdict per slide answers that, with your product as the standout mid-list.

    Playbook · Worth it / not worth it

  • Apple Notes listL2 · Middle of funnel

    the order your skincare actually goes on, for your camera roll >>>

    How-to-use cards get saved and reused at the sink. Every card works without buying; only one shows the product.

    Playbook · Camera-roll reference (implied save)

  • iMessage conversationL3 · Middle of funnel

    ??? which shade do i wear tonight

    Buyers compare shades and colours inside one brand. One option per slide, and the comments do the choosing.

    Playbook · Which one should I go with

Conversion: bundles, new drops and restocks, for people who already want it.

  • Tweet screenshotsL4 · Bottom of funnel

    "why is it always sold out" (me, refreshing at midnight)

    A restock post that starts with the shopper's own complaint. The slides answer it, ending on one soft ask: the restock.

    Playbook · Quoted complaint on the cover

  • Photo dumpL4 · Bottom of funnel

    i didn't think one set could replace a whole cupboard but here we are

    The viewer knows the category already. The effect stays everyday, and the bundle is the one soft ask on the last slide.

    Playbook · Surprised product admission

  • Apple Notes listL3 · Bottom of funnel

    the stages of waiting for a restock

    Drop watchers know every stage. The final stage is 'i set an alarm', which is the reminder the restock needs.

    Playbook · Stages ending on a synthesis

What we’d post.

Example carousels, written as if leaders in this industry made them.

Playbook

Hook template

Story

Stage

Niche photo

who are you actually getting dressed up for at 6am?

Example GymsharkGet found

??? which one goes in the bag tonight

Example RhodeBuild trust

"why do we own eleven pans and cook in one?" (him, emptying the dishwasher again)

Example Our PlaceMake the sale

Gymshark, Rhode and Our Place are shown as examples only, to illustrate the content Outpaced would create for this industry. They aren't Outpaced customers and aren't affiliated with or endorsed by Outpaced.

FAQ

Not yet. Outpaced is built for apps today, and e-commerce and DTC brands are next. This page shows how it would work for a store: the shopper research, the carousel formats for each stage and the approval flow.

Yes. Photos come from your own library first, then stock, so your product shots would lead and phone-style stock would fill the lifestyle slides. You could tweak any slide in the studio before approving it.

No. Carousels may only state your product truths, drafted from your website along with the claims you're allowed to make. A 'worth it' post can give a verdict in a shopper's voice, but never a rating, a customer quote or a sales figure.

You could set a routine for the week before a drop: it would research, write and queue carousels for your approval, then publish each at the account's next free slot.

Results show views, likes, comments, shares and saves per post, and "What's working" ranks formats, hooks, personas and stages against your own median. Winning angles get picked more often, so what people save shapes what gets written next.

Can’t find an answer to your question? Get in touch

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