Outpaced for restaurants, cafés and hotelsComing soon

Be the place the group chat picks tonight.

Outpaced would find who's choosing where to eat and stay, then write the rankings, lists and 'which one' posts they save.

Built for apps today; restaurants is next. Join the waitlist and we'll email you once when it's live.

Join the waitlist See the examples

the worst people to bring for a cheeky one, ranked >>

??? which one should i book for her 30th

what's your order, and be honest about the heat?

  • The group-chat decider
  • The birthday-dinner planner
  • The weekend-trip screenshotter
  • The regular-in-waiting

Who it’s for.

The people restaurants posts would be written for, one persona at a time.

  • The group-chat decider

    Gets asked "where should we eat?" and searches TikTok, not maps, for the answer.

  • The birthday-dinner planner

    Booking for eight next Saturday. Needs somewhere that takes groups and still feels like an occasion.

  • The weekend-trip screenshotter

    Saves hotel rooms and pools for a trip that's still a maybe.

  • The regular-in-waiting

    Lives nearby, eats out often, and hasn't picked a favourite yet.

  • The work traveller

    Books the same chain on every trip for the points. Open to a nicer room in it.

How it works here.

The same four steps Outpaced runs for apps, as they'd work for restaurants.

  1. 01

    Strategy

    Finds who's choosing tonight

    Outpaced would read Reddit threads, reviews, competitor pages and viral comments about places like yours, then propose personas like the birthday-dinner planner, each with dated evidence and a quote it actually read.

  2. 02

    Content

    Dishes, rooms and rankings

    Each carousel would serve one persona and one stage. Your menu and room photos would lead, stock fills the rest, and slides could only state your truths: no invented reviews or star ratings.

  3. 03

    Distribution

    One calendar for every location

    Approved carousels would go straight to the TikTok and Instagram accounts you connect, each at its next free slot in its own timezone, all on one calendar.

  4. 04

    Routines

    Ready before the weekend rush

    A routine per account, say Wednesday afternoons, would research, write carousels and remix viral food and travel posts, then queue them for you. Nothing posts until a person approves it.

What makes a work traveller book a nicer room in the same chain?

Reddit research

Audience language · Reddit

r/hotels · r/awardtravel

Work travellers stay for the points, and want to know when an upgrade is worth it.

  1. 620r/hotelssame chain every trip, is it ever worth paying for the upgrade
  2. 1.3Kr/awardtravelbest way to use points from a year of work travel
  • "i book the same hotel for the points"u/example_1 on r/hotels · 118 points · 8 Oct
  • "work pays for the room, i keep the points"u/example_2 on r/awardtravel · 263 points · 21 Oct
ThemeThreadsQuotes
Points and loyalty1814
Is the upgrade worth it129
Same room, every trip86

IllustrativeExample data for an example niche. Not real accounts.

Content for every stage.

Every carousel has one job. Each format names the hook template it follows from our viral-hooks playbook.

Get on the shortlist before the group chat decides, with posts that aren't ads.

  • Countdown to #1L1 · Top of funnel

    the worst people to split a bill with, ranked >>

    Affectionate rankings get tagged and sent to whoever is #1. The plates show up without a pitch.

    Playbook · Worst … ranked countdown

  • Countdown to #1L1 · Top of funnel

    tables in this city you were never meant to get without booking

    Each slide is one place and a deadpan teaser, which holds the swipe. For a group, every pick is one of yours.

    Playbook · Superlative mystery list

  • POV storytimeL2 · Top of funnel

    pov: it was a last-minute booking, but the view carried the whole trip

    A letdown, then a rescue. Without the 'but' a POV sinks (finding 4); the view is shown, never named.

    Playbook · POV with a contrast

Answer "is it worth it" before they book, with your real dishes and rooms.

  • Photo dumpL3 · Middle of funnel

    ??? which one for a first date

    Comparing rooms or tables inside one brand. One option per slide, real photos, and the comments choose.

    Playbook · Which one should I go with

  • Apple Notes listL3 · Middle of funnel

    unspoken rules of every birthday dinner for eight:

    Insider rules flatter the people who host. Funny, specific rules, with your tables in the photos.

    Playbook · Unspoken rules of every …

  • Apple Notes listL3 · Middle of funnel

    what to order on your first visit, for your camera roll >>>

    First-timers save a guide to order from at the table. Each card is useful even if they go elsewhere.

    Playbook · Camera-roll reference (implied save)

Turn a saved post into a booking for a date they've already picked.

  • iMessage conversationL3 · Bottom of funnel

    is the tasting menu actually worth it for a birthday?

    A question people already ask before booking. The answer is honest, and the booking is the soft ask at the end.

    Playbook · Question cover, answer on the swipe

  • Tweet screenshotsL3 · Bottom of funnel

    "there's never anywhere to sit on a saturday" (him, walking past the queue again)

    A familiar complaint, answered with how to get a table. The reservation is the one soft ask.

    Playbook · Quoted complaint on the cover

  • Photo dumpL4 · Bottom of funnel

    i didn't think a night near the airport could feel like part of the holiday but here we are

    The viewer already knows the category. The effect stays everyday, and the room is the soft ask on the last slide.

    Playbook · Surprised product admission

What we’d post.

Example carousels, written as if leaders in this industry made them.

Playbook

Hook template

Story

Stage

Niche photo

the worst people to bring for a cheeky one, ranked >>

Example Nando'sGet found

??? which one should i book for her 30th

Example HiltonBuild trust

what's your order, and be honest about the heat?

Example Nando'sMake the sale

Nando's and Hilton are shown as examples only, to illustrate the content Outpaced would create for this industry. They aren't Outpaced customers and aren't affiliated with or endorsed by Outpaced.

FAQ

Not yet. Outpaced is built for apps today, and restaurants and hotels are next. This page shows how it would work: the guest research, the carousel formats for each stage and the approval flow.

Yes. Photos come from your own library first, then stock, so your dishes, dining room and rooms would lead. Phone-style stock fills the slides about people and moments, and you can tweak any slide before approving it.

No. Carousels may only state your product truths, drafted from your website along with the claims you're allowed to make. A 'which one' or 'worth it' post can give a guest's-eye verdict, never a rating, a review quote or a cover count.

Each location could have its own connected TikTok and Instagram accounts, with its own cadence and timezone, all on one calendar.

It would know which posts get attention: views, likes, comments, shares and saves per post, with "What's working" ranking formats, hooks and personas against your own median.

Can’t find an answer to your question? Get in touch

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Restaurants & hospitality

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