Outpaced for YA booksComing soon

Get your book passed around the group chat.

YA readers, teens and the adults who grew up on YA, find books through each other. Outpaced would write carousels they save, screenshot and send.

Built for apps today; young adult is next. Join the waitlist and we'll email you once when it's live.

Join the waitlist See the examples

school projects that should never have been approved

what's it like reading a story when you already know who survives?

  • The grown-up series fan
  • The true-crime teen
  • The group-chat recommender
  • The bus-ride reader

Who it’s for.

The people young adult posts would be written for, one persona at a time.

  • The grown-up series fan

    Read the trilogy at 14, is 28 now, and bought the prequel on release day.

  • The true-crime teen

    Listens to murder podcasts, loves a case file, wants a detective their own age.

  • The group-chat recommender

    Reads it first, sends the screenshot, and makes the whole friend group read it.

  • The bus-ride reader

    Reads between classes and on the bus; saves short lists for the next library trip.

How it works here.

The same four steps Outpaced runs for apps, as they'd work for young adult.

  1. 01

    Strategy

    Teens and grown-up YA readers

    Outpaced would read YA threads on Reddit, reviews and viral comments and propose personas, separating teen readers from adults who read YA, each with dated evidence and a quote it actually read.

  2. 02

    Content

    Shareable before it's sellable

    Parody lists and premise questions to get found, what-it-costs posts to build trust, which-one-for-book-club to sell. Hooks name the feeling, never the title, so the swipe is the reveal.

  3. 03

    Distribution

    After school and late at night

    Posts to your TikTok and Instagram at each account's next free slot, on one calendar for the whole series. Warmed accounts already active in YA BookTok reach real readers first.

  4. 04

    Routines

    Back-to-school and release day

    A routine could post weekly and switch to countdown and recap carousels before a new book or adaptation. Nothing posts until a person approves it.

Why do adults go back to the YA series they read as teens?

Reddit research

Audience language · Reddit

r/YAlit · r/Hungergames

Adults who grew up on a series still buy the prequel on day one.

  1. 940r/YAlitya books you still love as an adult
  2. 2.7Kr/Hungergamesread the first book at 14, finished the prequel at 28
  • "ya hits different when you're older"u/example_1 on r/YAlit · 187 points · 17 Oct
  • "i'm 29 and i cried on the train"u/example_2 on r/Hungergames · 512 points · 1 Oct
ThemeThreadsQuotes
Rereading as an adult2015
Prequel release day1713
Adults reading YA118

IllustrativeExample data for an example niche. Not real accounts.

Content for every stage.

Every carousel has one job. Each format names the hook template it follows from our viral-hooks playbook.

Readers who haven't heard of it meet a premise worth sending to a friend.

  • Countdown to #1L1 · Top of funnel

    group chats that should never have been made

    A deadpan parody list that ends on the book's own premise as #1.

    Playbook · Superlative mystery list

  • Unfinished sentenceL1 · Top of funnel

    five years ago a girl went missing in my town, and everyone agreed the boy who did it…

    Small-town mystery set-up as half a sentence; the completion is the question the book asks.

    Playbook · Unfinished sentence note reveal

Readers who know the series get a reason this one hits differently.

  • Note revealL2 · Middle of funnel

    would you volunteer if it meant your little sister didn’t have to?

    Prequel readers' real worry; the answer slide reframes it as the reason to read.

    Playbook · Question cover, answer on the swipe

  • Paper notesL3 · Middle of funnel

    lines i underlined in a book for teenagers (i am 31)

    The aside speaks to adult YA readers, a big part of the audience.

    Playbook · List with a self-aware parenthetical

  • iMessage conversationL2 · Middle of funnel

    "have you finished it yet" (the whole group chat, since tuesday)

    The group chat is how YA spreads; the thread is the proof.

    Playbook · Quoted complaint on the cover

Readers ready to buy get a reason to pick this one, now.

  • Note revealL4 · Bottom of funnel

    ??? which one do we read for book club

    Two books, one per slide; book clubs vote in the comments.

    Playbook · Which one should I go with

  • Paper notesL3 · Bottom of funnel

    i dare you to start it on a school night

    The one-more-chapter promise, framed for a teen's evening, not a sales line.

    Playbook · I dare you

What we’d post.

Example carousels, written as if leaders in this industry made them.

Playbook

Hook template

Story

Stage

Niche photo

school projects that should never have been approved

Example A Good Girl's Guide to MurderGet found

what's it like reading a story when you already know who survives?

Example Sunrise on the ReapingBuild trust

A Good Girl's Guide to Murder and Sunrise on the Reaping are shown as examples only, to illustrate the content Outpaced would create for this industry. They aren't Outpaced customers and aren't affiliated with or endorsed by Outpaced.

FAQ

Not yet. It's built for apps today and books are next. This page shows how it would work for YA authors and publishers. Join the waitlist on this page and we'll email you once when it's live.

Carousels are about the book, never collecting anything from readers, and nothing posts until a person approves it.

Yes, and research would show it. Personas carry their own evidence, so a 28-year-old series fan and a 15-year-old true-crime reader get different hooks.

A routine could switch to countdown and recap carousels from a date you set, on every connected account, and What's working shows which stage drove saves.

Can’t find an answer to your question? Get in touch

Coming soonYoung adult

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