Outpaced for textbooks and study guidesComing soon

Be the guide in every exam-season haul.

StudyTok runs on hacks students save before exams. Outpaced would turn your guide's methods into study-hack carousels that students and parents save months before the test.

Built for apps today; textbooks is next. Join the waitlist and we'll email you once when it's live.

Join the waitlist See the examples

5 years of highlighting everything and i only just found this

screenshots every 7th grader needs before the science test >>>

  • The last-minute reviser
  • The aesthetic note-taker
  • The worried parent
  • The teacher

Who it’s for.

The people textbooks posts would be written for, one persona at a time.

  • The last-minute reviser

    Six weeks to exams and no plan; saves blurting, flashcard and past-paper hacks.

  • The aesthetic note-taker

    Colour-codes everything; buys the guide that looks like the notes they wish they'd made.

  • The worried parent

    Has a Year 11 or an 8th grader falling behind; buys the guide the school recommends.

  • The teacher

    Recommends one guide per subject and checks it matches the spec before they do.

How it works here.

The same four steps Outpaced runs for apps, as they'd work for textbooks.

  1. 01

    Strategy

    Find students before the panic

    Outpaced would read study threads on Reddit, reviews and viral comments to propose personas like the last-minute reviser or the worried parent, each with dated evidence and a quote it actually read.

  2. 02

    Content

    Hacks first, the guide second

    Study hacks to get found, cheat-sheet cards from your pages to build trust, guide-or-workbook choices to sell. Each card is useful without buying; the guide is where it came from.

  3. 03

    Distribution

    Timed to the exam calendar

    Posts to your TikTok and Instagram at each account's next free slot, on one calendar per subject or exam board. Warmed accounts already active on StudyTok mean first posts reach students.

  4. 04

    Routines

    Mocks, finals, results day

    A routine could step up from weekly to daily as exams get close, then switch to next-year posts after results. Nothing posts until a person approves it.

What do students need when exams are six weeks away?

Reddit research

Audience language · Reddit

r/GCSE · r/APStudents

Revisers want a plan for the weeks they have left, not a whole textbook.

  1. 1.9Kr/GCSE6 weeks until mocks and i haven't started, help
  2. 1.1Kr/APStudentsbest review book for the exam, which one did you use
  • "past papers saved me, my notes didn't"u/example_1 on r/GCSE · 371 points · 13 Oct
  • "which prep book actually matches the exam?"u/example_2 on r/APStudents · 204 points · 22 Oct
ThemeThreadsQuotes
No revision plan2116
Which guide to buy1613
Past papers and blurting129

IllustrativeExample data for an example niche. Not real accounts.

Content for every stage.

Every carousel has one job. Each format names the hook template it follows from our viral-hooks playbook.

Students who aren't looking for a guide meet a method that works.

  • Apple Notes listL2 · Top of funnel

    two terms of rewriting my notes in colour and i only just found this

    Blurting is one of StudyTok's most repeated techniques; the reveal arrives on slide two.

    Playbook · Withheld discovery

  • Reasons whyL2 · Top of funnel

    you're not bad at revising. you've just been rereading instead of testing yourself.

    Reassures before it teaches; the method is the 'just'.

    Playbook · You're not X, you just...

  • Countdown to #1L1 · Top of funnel

    revision methods ranked by how much actually stuck

    Students argue about methods; #1 is the method the guide is built around.

    Playbook · Worst … ranked countdown

Students and parents who've heard of the guide see what's actually inside.

  • Apple Notes listL2 · Middle of funnel

    diagrams every gcse biology student needs in their camera roll >>>

    Every card is a real fact from the course; saves are the point.

    Playbook · Camera-roll reference (implied save)

  • Paper notesL3 · Middle of funnel

    the notes i wish i'd had in 7th grade (i'm a teacher now)

    A teacher's voice lends weight without inventing credentials.

    Playbook · List with a self-aware parenthetical

Parents and students ready to buy get a reason to pick this guide now.

  • Note revealL4 · Bottom of funnel

    ??? the revision guide or the workbook

    A real choice the publisher sells both sides of; comments from students answer it.

    Playbook · Which one should I go with

  • Paper notesL3 · Bottom of funnel

    i dare you to blurt one page tonight without looking

    The dare is the method; the guide is the page.

    Playbook · I dare you

What we’d post.

Example carousels, written as if leaders in this industry made them.

Playbook

Hook template

Story

Stage

Niche photo

5 years of highlighting everything and i only just found this

Example CGPGet found

screenshots every 7th grader needs before the science test >>>

Example Big Fat NotebooksBuild trust

CGP and Big Fat Notebooks are shown as examples only, to illustrate the content Outpaced would create for this industry. They aren't Outpaced customers and aren't affiliated with or endorsed by Outpaced.

FAQ

Not yet. It's built for apps today and books are next. This page shows how it would work for education publishers. Join the waitlist on this page and we'll email you once when it's live.

Each account would carry its own brand and product truths, so a GCSE AQA account and a US middle-school account state only what's true for that spec. If a draft drifts, decline it with a reason.

Both, as separate personas with their own evidence: the student saving a hack in May and the parent buying in September. Each carousel is written for one of them.

No. Carousels only state your product truths: methods and content from your guides. Nothing posts until a person on your team approves it.

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