Outpaced for children's booksComing soon

Reach the parent choosing tonight's story.

Children read the books; parents, teachers and grandparents buy them. Outpaced would write carousels for those adults: read-aloud picks, keepsake gifts and books for reluctant readers.

Built for apps today; children’s books is next. Join the waitlist and we'll email you once when it's live.

Join the waitlist See the examples

if you start this in kindergarten,

my 8-year-old taught me why he'll read a comic but not a 'real' book…

  • The bedtime reader
  • The reluctant-reader parent
  • The keepsake gift buyer
  • The teacher

Who it’s for.

The people children’s books posts would be written for, one persona at a time.

  • The bedtime reader

    A parent of under-5s reading the same book nightly, looking for the next one they won't tire of.

  • The reluctant-reader parent

    Has a 7 to 10-year-old who won't read; wants books kids pick up on their own.

  • The keepsake gift buyer

    Buying for a birthday, a new baby or a graduation; wants a book that gets kept.

  • The teacher

    Builds a classroom library; saves read-aloud lists and the books kids fight over.

How it works here.

The same four steps Outpaced runs for apps, as they'd work for children’s books.

  1. 01

    Strategy

    Research the grown-ups who buy

    Outpaced would read parenting and teaching threads on Reddit, reviews and viral comments to propose buyer personas, each with dated evidence and a quote it actually read. The adult is the persona.

  2. 02

    Content

    Made for parents' feeds

    Keepsake ideas to get found, kid-logic stories to build trust, which-one-for-the-birthday to sell. Photos show books, hands and bedrooms, never a child's face.

  3. 03

    Distribution

    Instagram first, TikTok too

    Posts to your Instagram and TikTok at each account's next free slot, on one calendar. Warmed accounts with weeks of real activity among parent and teacher accounts reach the people who buy.

  4. 04

    Routines

    Seasons, not just releases

    A routine could follow the school year: back-to-school, holidays, graduation. It writes and queues the carousels; nothing posts until you approve it.

What makes parents pick a new picture book for bedtime?

Reddit research

Audience language · Reddit

r/childrensbooks · r/Parenting

Parents want the next bedtime book they won't dread reading for the 40th time.

  1. 780r/childrensbookspicture books that are actually fun for the adult reading them
  2. 2.9Kr/Parentingmy toddler wants the same book every night, send help
  • "rhymes that don't make me cringe, please"u/example_1 on r/childrensbooks · 139 points · 15 Oct
  • "i can recite it with my eyes closed"u/example_2 on r/Parenting · 446 points · 3 Oct
ThemeThreadsQuotes
Same book every night2116
Fun to read aloud1512
Books that calm, not hype86

IllustrativeExample data for an example niche. Not real accounts.

Content for every stage.

Every carousel has one job. Each format names the hook template it follows from our viral-hooks playbook.

Parents who weren't looking meet a book their child would ask for again.

  • Paper notesL1 · Top of funnel

    for the kid who says every book is boring,

    A fragment that only the last slide finishes; the reason is a real family tradition.

    Playbook · Fragment cover, message on the last slide

  • Note revealL1 · Top of funnel

    what's the one book your kid asks for every single night?

    Every parent has an answer; the comments become the reading list.

    Playbook · Question cover, answer on the swipe

  • Countdown to #1L1 · Top of funnel

    picture books ranked by how many times i've read them out loud this month

    Affectionate parent humour; the most-requested book wins.

    Playbook · Worst … ranked countdown

Parents who've heard of it see why it works for kids like theirs.

  • Paper notesL2 · Middle of funnel

    the school librarian taught me the one question that gets any kid to pick a book…

    The authority is the kid, as the template asks; the lesson is the book's whole case.

    Playbook · My … taught me

  • Apple Notes listL2 · Middle of funnel

    screenshots every parent of a reluctant reader needs >>>

    A list parents and teachers save for the next library trip.

    Playbook · Camera-roll reference (implied save)

Gift buyers and parents get a reason to choose this book, now.

  • Note revealL4 · Bottom of funnel

    ??? which one for her 8th birthday

    Gift decisions are real and urgent; two books, one per slide.

    Playbook · Which one should I go with

  • Unfinished sentenceL3 · Bottom of funnel

    the graduation gift that made every parent in the room cry was…

    Names the moment, holds the gift for the last slide.

    Playbook · Unfinished sentence note reveal

What we’d post.

Example carousels, written as if leaders in this industry made them.

Playbook

Hook template

Story

Stage

Niche photo

if you start this in kindergarten,

Example Oh, the Places You'll Go!Get found

my 8-year-old taught me why he'll read a comic but not a 'real' book…

Example Dog ManBuild trust

Oh, the Places You'll Go! and Dog Man are shown as examples only, to illustrate the content Outpaced would create for this industry. They aren't Outpaced customers and aren't affiliated with or endorsed by Outpaced.

FAQ

Not yet. It's built for apps today and books are next. This page shows how it would work for children's authors and publishers. Join the waitlist on this page and we'll email you once when it's live.

The adults. Personas would be parents, teachers and gift buyers, because they choose and pay. Carousels speak to them, not to children.

No children's faces. Photos come from your own library first, then phone-style stock: shelves, hands holding a book, a bedside lamp.

Parents of young children are a big Instagram audience, and children's publishers already build parent communities there. Outpaced publishes to both from one calendar.

Can’t find an answer to your question? Get in touch

Coming soonChildren’s books

Books & publishing

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